Local SEO Guide for 2013
A majority of site owners are fully aware that they need to optimise their site to stand a chance of competing in the search engine rankings.
However this majority aren’t aware of the importance of also incorporating a Local SEO strategy. The trap so many site owners fall into is that because they aren’t targeting a local audience they don’t need to incorporate a Local SEO campaign.
This is a huge mistake to make.
The Venice update is an old Google update but it was largely missed. The update meant that if you searched for a term that Google deemed to have local intent you would be returned local results – even if you weren’t logged into your Google account. This has changed everything. Before you may have ranked 1st or 2nd of a term but if Google believes it to have local intent you could see your high ranking pushed onto the 2nd page to make way for local results – you could be missing out on custom.
In my latest Whiteboard video I provide an extensive overview of what you need to do to ensure you don’t miss out
Areas Covered:
- Local On-Page Optimisation
- Local Listings
- Social Media
- Reviews
- Citations
In this epic 23 minute long video Andy Williams compiles everything you need to know about Local SEO and ranking for local searches. Including On Page SEO, Local Listings, Social Media, Reviews and Citations.
